When Nurri expanded from protein milk shakes into creamer, the challenge wasn't starting from scratch — it was translating. Creamer lives in a different aisle, a different moment (the coffee counter, not the gym bag), and a different set of competitors, but it still needed to feel unmistakably Nurri: bold, playful, and refreshingly un-clinical for a functional beverage.

The work meant pulling the brand's core visual language — its color confidence, its tone, its sense of humor — into a new format without it feeling like a stretch or an afterthought. The result is a creamer that sits naturally next to the rest of the Nurri family, while still standing on its own on shelf.